Mercedes AMG Petronas F1
Pit Lane Brand Film
The Brief
To enhance pit lane excitement for the Mercedes team before all the Formula 1 Qualifiers and Grand Prix. Our challenge was to edit existing Mercedes archive footage into a rip-roaring audio/visual blow-the-doors-off journey, for pit lanes screens that were 64×9 ratio (4x 16×9 screens).
The Idea
Editing something like this really gets the fingers going at Blonde. Our love of post-production is known throughout our clients and we jumped at the opportunity of working across four 1080 pixel screens, editing 4 streams of video simultaneous which were choreographed to inter-cut with each other perfectly in time to the music.
The Results
A stunning installation which played out over the entire 2015 Grand Prix season.